Job Description
The Content Operations Specialist will be responsible for enhancing the help center by creating comprehensive user guides (covering trading rules, account security, etc.) and FAQs to improve self-service experience, reduce customer inquiries, and increase service efficiency. Additionally, this role involves developing educational content for the academy platform, including industry knowledge, exchange product functionalities, investment strategies, and technical analysis courses. The specialist will lead the planning and execution of specialized columns like "Technical Analysis in Trading." Furthermore, this position requires content creation and material design collaboration with marketing, branding, community, and product teams to produce promotional materials and product descriptions that align with brand identity.
Key Responsibilities
- Enhance help center content through detailed user guides and FAQs
- Develop educational materials covering blockchain industry knowledge and trading strategies
- Plan and execute specialized content columns like technical analysis
- Collaborate with cross-functional teams to create marketing and product materials
- Ensure all content aligns with brand voice and style guidelines
- Optimize content presentation through various formats (text, graphics, video)
- Analyze content performance data to refine strategies and improve engagement
Job Requirements
- Minimum 3 years of content operations experience in blockchain or marketing
- Bachelor's degree or higher in relevant field (communications, marketing, finance preferred)
- Professional working proficiency in English
- Strong knowledge of blockchain technology and cryptocurrency exchanges
- Experience in financial technology content creation preferred
- Excellent content planning and creation skills across multiple formats
- Data-driven approach to content optimization and performance measurement
- Ability to translate complex technical concepts into user-friendly content
Preferred Qualifications
- Prior experience working with cryptocurrency exchanges
- Background in financial content creation or technical analysis
- Experience with community management and social media operations
- Strong portfolio demonstrating content strategy and execution capabilities
Keywords
Content Operations, Help Center, Official Academy, Social Media Management, Cryptocurrency Exchange, Copywriting, Brand Promotion, Product Documentation, User Education, Community Management, Technical Analysis