1. Participate in and execute the company's business strategy on continents or regions, formulate the company's derivative business goals and implementation strategies. 2. Establish and manage a regional contract business team to ensure the overall business goals of the company's region are achieved. 3. Lead the expansion of regional channels and the implementation of contract KOL strategies, achieving full chain connectivity from B2B business cooperation to C user traffic. 4. Execute various market and marketing activities of the company in the region. 5. Assist in promoting the improvement of company related products.