1. Identify and establish relationships with local KOLs/influencers/communities, projects and other potential partners to promote the company's development in the local market and achieve growth in users and transaction volume;2. Maintain good relationships with overseas KOLs and marketing channels to achieve long-term cooperation;3. Responsible for the execution and effectiveness of overseas KOL marketing strategies, tracking and analyzing the effectiveness of channel cooperation and making adjustments, pursuing performance and ROI maximization;4. Keep abreast of local industry development trends and competitor developments, and take corresponding countermeasures.