1. Participate in and execute the company's business strategy in the South Korean region, formulate the company's derivative business goals and implementation strategies. 2. Establish and manage regional business teams to ensure the overall business goals of the company's region are achieved. 3. Lead the expansion of regional channels and implementation of KOL strategies, achieving full chain connectivity from B-end business cooperation to C-end user drainage. 4. Execute various market and marketing activities of the company in the region. 5. Assist in promoting the improvement of company related products.