Job Description
As a Performance Marketing Specialist, you will be responsible for end-to-end digital advertising campaigns across major platforms including Google, Meta, TikTok, and X. Your primary focus will be on campaign setup, daily budget management, and continuous optimization to maximize ROI.
You will take ownership of creative development by independently conceptualizing high-converting ad scripts and collaborating with (or personally executing) basic image/video editing tasks. A data-driven approach is essential as you'll be monitoring daily performance metrics, conducting in-depth analysis of key indicators like conversion costs, and making real-time adjustments to bidding strategies and audience targeting.
Strategic planning forms a crucial part of this role. You'll develop tailored solutions for different campaign objectives including user acquisition, engagement boosting, and brand awareness, aligning with the company's phased platform goals.
Key Responsibilities
- Manage full-funnel advertising campaigns across Google, Meta, TikTok, and X platforms
- Develop high-conversion ad creatives including scriptwriting and basic visual editing
- Monitor and analyze daily performance metrics with focus on ROI optimization
- Adjust bidding strategies and audience targeting based on data insights
- Develop platform-specific strategies for user acquisition and brand awareness
- Collaborate with cross-functional teams to align marketing efforts with business objectives
Job Requirements
- Minimum 2 years hands-on experience in performance marketing with proven success cases
- Demonstrated ability to scale campaigns from scratch (0 to 1 projects)
- Deep understanding of short-video platform algorithms and user psychology
- Strong analytical skills with proficiency in data analysis tools
- Ability to work under pressure in fast-paced environments
- Entrepreneurial mindset with willingness to explore new channels beyond conventional platforms
- Team player capable of working in lean startup environments
Salary Range
$1,200 - $1,800 per month (commensurate with experience and qualifications)
