Job Description
The Marketing Specialist will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive user engagement, and improve conversion rates. This role requires a creative and data-driven professional who can manage multiple social media platforms and marketing campaigns effectively.
Key Responsibilities
- Develop and implement brand promotion strategies, content planning, event marketing, and social media operations
- Create targeted marketing plans to increase brand exposure, traffic, and user conversion rates
- Manage and optimize social media channels including Twitter, Telegram, Discord, and Xiaohongshu (Little Red Book)
- Monitor and analyze marketing performance metrics to refine advertising and content strategies
- Collaborate with the business team to support market promotion activities and material development
Job Requirements
- Passionate about Web3, with a solid understanding of prediction markets and the blockchain industry
- Proven experience in copywriting, content planning, new media operations, or marketing
- Strong creative thinking, execution capabilities, and data analysis skills
- Proficiency in both Chinese and English, with preference given to candidates who can produce high-quality overseas content
- Prior marketing experience with exchanges or blockchain projects is a plus
Benefits
Competitive salary range of 1000-2500 (currency not specified), along with opportunities for professional growth in the dynamic Web3 and blockchain space.
