Job Description
The role focuses on Reddit and forum community management. The primary responsibilities include enhancing brand visibility and user trust through community engagement, localized content creation, and public sentiment management. Additionally, the position serves as a bridge between the community and internal product teams.
Key Responsibilities
- Reddit & Forum Daily Operations:
- Manage the exchange's official Subreddit and accounts on crypto forums like Bitcointalk and Quora.
- Engage actively in mainstream crypto communities (e.g., r/CryptoCurrency, r/Bitcoin, r/ethereum) to boost organic brand exposure through valuable discussions.
- Plan and execute Reddit-native campaigns such as AMAs with executives/project teams, trading competitions, and educational events.
- Monitor brand mentions on Reddit in real-time, track community sentiment, and address user feedback professionally and empathetically.
- Content Creation & "Reddit-Friendly" Communication:
- Translate complex financial products (e.g., Futures, Staking, Launchpad, API) into easy-to-understand, Reddit-friendly formats like TL;DR summaries and in-depth posts.
- Leverage industry trends, memes, and breaking news to create viral, product-aligned content.
- Cross-Team Collaboration:
- Establish efficient feedback loops to escalate product bugs, user requests, and customer service issues to internal teams.
- Coordinate with Social Team members (Twitter/X, Telegram, Discord) to ensure consistent global marketing messaging.
- Data Tracking & Optimization:
- Analyze key metrics (Karma, engagement rates, traffic conversion, sentiment shifts) and refine strategies via weekly/monthly reports.
Job Requirements
- Experience: 1–3 years in crypto/Web3 community management, with 1+ year specifically on Reddit.
- Reddit Expertise: Deep understanding of Reddit’s algorithm, Karma system, Subreddit rules, and culture. Knows what content gets upvoted/downvoted or risks bans.
- Crypto Knowledge: Proficient in trading basics (spot, derivatives, DeFi, Web3), APR vs. APY, Layer 1 vs. Layer 2 distinctions.
- Language Skills: Fluent English with excellent writing ability; adept at using internet slang and humor.
- Resilience: Stays calm under pressure, handles criticism empathetically, and communicates effectively during crises.
Benefits
- Bi-monthly paid leave.
- Team-building events and exclusive company activities.
- More perks to explore upon joining.
