Job Description:
Sales Director (China BD Director)
1. Job Title: Sales Director
2. Job Positioning: Responsible for project expansion and BD team building in the Chinese/global market for the public chain. The core objectives are:
- Continuously acquire high-quality Web3 projects
- Drive rapid project deployment on the public chain
- Establish a project stratification mechanism
- Identify high-potential projects
- Collaborate with ecosystem, product, and operations teams for focused incubation
This role is not a traditional "sales management position" but rather a project growth leader for the Chinese/global market. You will need to build a scalable project acquisition system that enables the sales team to consistently obtain project leads, facilitate project deployment, and identify projects with genuine user, transaction volume, and ecosystem potential.
Key Responsibilities:
- 1. Establish a project acquisition system for the Chinese market: Develop BD strategies and objectives, and create a sustainable project sourcing mechanism.
- 2. Build and manage the Chinese BD team: Recruit, train, and develop a team of 20-30 people, including setting KPIs, conducting weekly/monthly reviews, and establishing sales methodologies.
- 3. Create a "project deployment mechanism": Standardize processes from initial contact to final deployment, covering decision-maker identification, project valuation, negotiations, technical integration, and post-launch operations.
- 4. Implement a project grading system: Develop a scoring model to differentiate project value and enable large-scale acquisition with precise filtering.
- 5. Establish a key project incubation mechanism: Collaborate with cross-functional teams to focus on high-potential projects and create a growth loop from acquisition to deployment and ecosystem contribution.
- 6. Directly handle strategic projects: Engage in founder communications, negotiations, partnerships, and resource exchanges for high-value projects.
Core KPIs:
- Project quantity and quality
- Team efficiency (e.g., leads per person, conversion rates, project cycle time)
- Ecosystem contribution (active projects and their impact on the public chain)
Job Requirements:
- 1. 5+ years of Web3/Crypto/blockchain BD, sales, or ecosystem expansion experience.
- 2. Established Web3 project resource network.
- 3. Familiarity with multiple sectors like public chains, L2, DeFi, DEX, wallets, GameFi, AI, and RWA.
- 4. Proven track record of successfully onboarding Web3 projects.
- 5. Experience managing 20+ BD teams preferred.
- 6. Ability to build sales processes, training systems, and performance mechanisms.
- 7. Strong negotiation and project evaluation skills.
- 8. Direct access to project founders, core teams, and investors.
- 9. Data-driven approach to sales.
Preferred Skills:
- 1. Resourcefulness over formal credentials.
- 2. Hands-on project acquisition and execution ability.
- 3. Capability to identify high-potential projects from large pools.
- 4. Entrepreneurial mindset with strong goal orientation and problem-solving skills.
Preferred Background:
- Experience with top public chain BD
- L1/L2 ecosystem BD
- Web3 project launchpads or incubators
- VC/investment firm ecosystem leadership
- Large-scale ecosystem expansion experience
Benefits:
Fixed salary + team performance bonus + management commission + long-term incentives
