Job Description
The role involves comprehensive strategic planning and execution for a cryptocurrency exchange platform, focusing on various business segments such as spot trading, futures, wealth management, Launchpad, new token campaigns, user growth, and trading incentives. The candidate will be responsible for developing phased operational plans aligned with company objectives, breaking down key metrics including user registrations, KYC conversions, initial deposits, first trades, trading volume, fee income, user retention, and activity levels. Additionally, the role requires leveraging market trends, narratives, token listings, and major industry events to design and implement operational activities that enhance platform engagement and user conversion. A deep understanding of different exchange modules—spot, futures, copy trading, Earn, Launchpool, airdrops, and task centers—is essential to craft tailored operational strategies.
Key Responsibilities
- Develop and execute overall exchange operational strategies, covering spot, futures, wealth management, Launchpad, new token campaigns, user growth, and trading incentives.
- Formulate phased operational plans based on business goals, with a focus on core metrics like user registrations, KYC conversions, initial deposits, first trades, trading volume, fee income, retention, and activity.
- Design and implement operational activities leveraging market trends, narratives, token listings, and industry events to boost platform engagement and conversions.
- Optimize user growth funnels, including onboarding, registration, KYC, funding, first trades, repeat trading, and long-term retention.
- Enhance new user conversion paths through initiatives like beginner tasks, trial funds, fee rebates, trading competitions, airdrops, and referral rewards.
- Implement segmented user strategies for new, active, dormant, high-net-worth, and institutional users.
- Collaborate with product, marketing, BD, customer support, and data teams to refine user growth funnels.
- Drive product operations for trading modules (spot, futures, copy trading, grid trading), wealth products, task centers, and referral systems.
- Gather user feedback and competitor insights to improve product experience and trading efficiency.
- Work with product teams to document operational requirements, enhance features, and refine user task systems.
- Monitor core product metrics (click-through rates, conversions, trading frequency, holdings, order success rates, feature usage).
- Manage cross-departmental projects from planning to execution, ensuring timely delivery and goal achievement.
- Establish standardized operational processes and SOPs to boost efficiency and execution quality.
Job Requirements
- Experience in large digital asset exchanges, with preference for candidates from top platforms like Binance, OKX, Bybit, Bitget, KuCoin, or Gate.
- 3+ years in Crypto/Web3/exchange/fintech operations, including 1+ year in core exchange operations.
- Familiarity with crypto exchange models (spot, futures, leverage, copy trading, Earn, Launchpad, airdrops, rebates, trading competitions).
- Understanding of user growth funnels (registration, KYC, funding, trading, retention, VIP conversion).
- Proven track record in independently planning and executing exchange campaigns with measurable results.
- Strong analytical skills to assess campaign performance, user conversions, trading growth, and ROI.
- Ability to design campaigns, including themes, rules, rewards, user paths, and post-mortem reports.
- Market awareness of trends in BTC, ETH, altcoins, Meme, DeFi, Layer2, AI, and RWA.
- Knowledge of competitor strategies and ability to track leading platforms’ campaigns, products, subsidies, and growth tactics.
- Project management skills to coordinate cross-departmental resources for complex initiatives.
- Risk awareness regarding issues like wash trading, arbitrage, multi-accounting, and abnormal transactions.
Benefits
Salary: $4,000 - $6,500/month (13-month package) with additional holiday benefits.
