SMM (Social Media Marketing) at Miners Club

This position is centered on developing and executing short video content strategies to enhance brand exposure and engagement across digital platforms, with a strong emphasis on data-driven approaches and community building in the Web3 space.

• Experience in short video content strategy, including planning, publishing, and optimization across TikTok, YouTube Shorts, and Instagram Reels.
• Strong data analysis skills to track metrics like views, completion rates, and engagement rates for performance improvement.
• Creative abilities to produce brand-aligned content in collaboration with KOLs and content creators.
• Knowledge of Web3 and blockchain-related topics, along with experience in managing account ecosystems and conducting A/B testing.

Miners Club, likely operating in the Web3 and cryptocurrency sector, seeks a Social Media Operation professional to drive brand awareness and community growth in a rapidly evolving digital landscape. Their recruitment intent is to find an individual who can not only create engaging short video content but also analyze data to optimize strategies, collaborate with influencers, and build a robust content ecosystem. This suggests a focus on establishing a strong online presence to attract and retain Web3 users, potentially for marketing crypto projects or blockchain applications. The company may be looking to innovate in social media to stay competitive, indicating a need for fresh ideas and expertise in viral content creation to boost user engagement and conversion in a niche market.

Interviewers will prioritize candidates who demonstrate a proven track record in short video content strategy, with an emphasis on data analysis and creative execution. They will assess skills in platform management, KOL collaborations, and Web3 knowledge to ensure alignment with Miners Club's innovative and community-focused culture. Key evaluation points include the ability to handle A/B testing, optimize content for ROI, and coordinate cross-functional teams effectively.

• Look for evidence of successful content campaigns that drove measurable growth, such as increased follower engagement or conversion rates.
• Evaluate candidates' proficiency in data tools and their ability to interpret metrics like completion rates to refine strategies.
• Assess creativity through portfolio reviews, focusing on adaptability to hot topics and brand alignment in short-form videos.
• Check for familiarity with Web3 concepts and experience in fostering community interactions to enhance brand influence.