Job Description
This role focuses on creating visually appealing and user-friendly websites and landing pages to attract and engage the target audience. The candidate will develop key metrics to track website performance, identify improvement opportunities, and support data-driven decisions for optimizing online presence. They will also conduct comprehensive market research to analyze target market trends and formulate effective strategies for audience engagement. Additionally, the position involves designing custom web application interfaces tailored to institutional clients' unique needs, aiming to streamline operations and enhance overall efficiency.
Key Responsibilities
- Design and develop responsive, aesthetically pleasing websites and landing pages that align with brand identity and user experience goals.
- Implement analytics tools to monitor website performance, interpret data trends, and propose actionable strategies for improvement.
- Conduct in-depth market research to identify audience preferences, competitive landscapes, and emerging opportunities in the digital space.
- Collaborate with cross-functional teams to create customized web application interfaces that meet institutional clients' specific operational requirements.
- Optimize digital assets through iterative testing, feedback analysis, and performance benchmarking to ensure maximum engagement and conversion rates.
- Prepare detailed reports summarizing research findings, performance metrics, and design recommendations for stakeholders.
- Stay updated on industry trends, emerging technologies, and best practices to continuously innovate and improve digital solutions.
Job Requirements
- Proven experience in web design and development, with a strong portfolio showcasing user-centric designs and functional interfaces.
- Proficiency in HTML, CSS, JavaScript, and modern front-end frameworks (e.g., React, Vue.js) for building interactive web experiences.
- Advanced knowledge of analytics platforms (e.g., Google Analytics, Mixpanel) and data visualization tools to track and interpret performance metrics.
- Strong analytical skills to translate market research insights into actionable strategies for digital marketing and product development.
- Excellent communication abilities to present complex technical concepts to non-technical stakeholders and collaborate with teams effectively.
- Ability to work independently and manage multiple projects simultaneously while maintaining high-quality standards.
- Knowledge of UX/UI design principles and accessibility standards to ensure inclusive and intuitive digital experiences.
- Experience with content management systems (e.g., WordPress, Drupal) and design tools (e.g., Figma, Sketch) for rapid prototyping and development.