Маркетинговый руководитель at Orca

The Marketing Lead position at Orca requires a strategic professional with expertise in driving brand growth and engagement within the DeFi industry, blending creative and analytical skills to execute comprehensive marketing strategies.

• Develop and translate marketing strategies into actionable plans.
• Own and manage Orca's Twitter account, creating relevant content aligned with brand goals.
• Implement and oversee channel marketing strategies, including analytics and campaign execution.
• Collaborate cross-functionally to promote product releases and expand user reach.
• Establish an analytics-driven culture by integrating data insights into all marketing decisions.

Orca, as a DeFi-focused company, is likely recruiting a Marketing Lead to accelerate its brand growth and solidify its position in the innovative blockchain sector. The intent is to find a strategic leader who can independently drive initiatives while fostering a collaborative environment, emphasizing data-driven decisions and public visibility to attract new users in a competitive market. This role suggests Orca values creativity, scalability, and a growth-oriented mindset to navigate the evolving DeFi landscape.

Interviewers at Orca will prioritize candidates who demonstrate strong leadership in marketing, proficiency in social media platforms like Twitter, and experience in data analysis to ensure campaign effectiveness. They will assess strategic thinking through questions on developing marketing plans, evaluate collaboration skills via team-based scenarios, and test public speaking abilities with queries on industry engagements. Candidates should show adaptability to Orca's innovative culture and DeFi expertise to align with the company's growth objectives.