Развитие бизнеса at MEXC

• Proven experience in business development, influencer marketing, or digital marketing
• Strong network of Key Opinion Leaders (KOLs) and marketing channels in at least one target market
• Excellent communication and relationship-building abilities
• Ability to track performance metrics and optimize campaigns for ROI
• Deep understanding of local digital marketing landscapes in Hong Kong, Taiwan, Malaysia, and Japan

MEXC, a prominent cryptocurrency exchange, is likely recruiting this Business Development role to accelerate its market expansion in key Asian regions like Hong Kong, Taiwan, Malaysia, and Japan. The emphasis on KOL partnerships suggests a strategy to leverage influencer networks for rapid user acquisition and brand promotion in a highly competitive crypto industry. By requiring deep local market knowledge and analytical skills, MEXC aims to secure sustainable growth, navigate regulatory complexities, and establish long-term relationships that drive substantial user engagement. This reflects MEXC's intent to position itself as a leading player by focusing on targeted marketing and partnership development, potentially addressing gaps in its Asian presence.

Interviewers at MEXC will prioritize candidates who demonstrate a proven track record in business development and KOL collaborations, with a focus on measurable outcomes and adaptability across diverse markets. They will assess candidates' ability to build and maintain strong relationships with influencers, analyze campaign performance data, and develop strategies that align with MEXC's expansion goals. Key areas of focus include evaluating past successes in similar roles, language proficiency for effective communication in target regions, and the capacity to work independently while managing multiple projects simultaneously.