Marketing Lead at Bitunix exchange

Location

Job Description

Key Responsibilities

• Strategy Development and Execution:
  • Analyze the target country's crypto market trends, user profiles, competitors, and regulatory environment.
  • Develop and execute measurable growth strategies, annual/quarterly business plans, and budgets.
  • Set and track KPIs such as user growth, active users, trading volume, market share, and revenue.
• Business Development and Growth:
  • Drive user acquisition, activation, retention, and referral.
  • Execute localized marketing campaigns (online & offline), including digital marketing, social media, content, KOL collaborations, sponsorships, etc.
  • Establish partnerships with payment providers, wallet services, media, communities, KOLs, and institutional clients.
• Localized Operations and Product Optimization:
  • Understand user needs to guide localization of product, services, UI, payment, support, and compliance.
  • Collaborate with HQ teams to deliver locally relevant features and smooth operational experience.
• Team Building and Management:
  • Build and lead efficient local teams (marketing, operations, BD, community, etc.).
  • Define team goals, delegate roles, provide coaching, and manage performance.
• Market Intelligence:
  • Monitor market trends, competitor strategies, policy changes, and innovations.
  • Report key insights, risks, and opportunities to HQ with strategic recommendations.
• Compliance and Risk Management:
  • Ensure all activities comply with local laws and BitUnix global policies.
  • Work closely with legal/compliance teams to manage local risks.
  • Maintain communications with regulators and relevant organizations.
• Community and Brand Building:
  • Grow and engage local user communities to enhance loyalty.
  • Represent BitUnix at local events and industry conferences.

Job Requirements

• Education: Bachelor’s degree or higher in Business, Finance, Economics, Marketing, or related fields.
• Experience:
  • 5+ years of experience with at least 3 years in internet, fintech, payments, or crypto/blockchain sectors in BD, growth, sales, or general management.
  • Proven success in leading business growth in the target region with strong local market knowledge and networks.
  • Experience in multinational companies or high-growth startups as a regional leader preferred.
  • Track record of building business from scratch or significantly expanding market share.
• Core Competencies:
  • Strategic thinking: Able to translate strategy into actionable plans.
  • Leadership: Capable of motivating and managing diverse teams.
  • Communication: Fluent in English and Chinese (local language is a big plus); effective internal and external stakeholder management.
  • Result-oriented: Data-driven decision-maker with strong performance focus.
  • Business development: Skilled in partnership building and negotiations.
  • Marketing acumen: Knowledge of user growth and digital marketing strategies.
  • Localization: Deep cultural and user behavior insights in the target market.
  • Compliance-aware: Familiar with fintech/crypto regulations and risk management.
  • Industry knowledge: Passionate and knowledgeable about crypto, blockchain, DeFi, NFTs, and related trends.
• Personal Traits:
  • Highly self-driven and independent in fast-paced, uncertain environments.
  • Entrepreneurial, proactive, and accountable.
  • Strong adaptability and stress tolerance.
  • Integrity and strong professionalism.

Compensation & Benefits

• Opportunity to lead a key region at a top global crypto exchange and shape the industry's future.
• Highly competitive compensation (base + performance bonus + equity incentives).
• Open, innovative, and fast-paced work environment.
• Work with world-class blockchain and fintech professionals.
• Access to necessary resources and autonomy to drive regional success.