Marketing Lead at Bitunix exchange

Location:

Remote

Job Description:

As the regional business leader for BitUnix in the target country, you will be responsible for formulating and executing a comprehensive regional growth strategy. You'll lead local teams to achieve key goals such as user growth, trading volume expansion, market share increase, and brand influence. A deep understanding of the local market, regulatory policies, user needs, and competitive landscape is essential for driving localized operations, marketing, partnerships, and community development. You will be a key driver of BitUnix's regional success.

Strategy Development and Execution:

• Analyze the target country's crypto market trends, user profiles, competitors, and regulatory environment.
• Develop and execute measurable growth strategies, annual/quarterly business plans, and budgets.
• Set and track KPIs such as user growth, active users, trading volume, market share, and revenue.

Business Development and Growth:

• Drive user acquisition, activation, retention, and referral.
• Execute localized marketing campaigns (online & offline), including digital marketing, social media, content, KOL collaborations, sponsorships, etc.
• Establish partnerships with payment providers, wallet services, media, communities, KOLs, and institutional clients.

Localized Operations and Product Optimization:

• Understand user needs to guide localization of product, services, UI, payment, support, and compliance.
• Collaborate with HQ teams to deliver locally relevant features and smooth operational experience.

Team Building and Management:

• Build and lead efficient local teams (marketing, operations, BD, community, etc.).
• Define team goals, delegate roles, provide coaching, and manage performance.

Market Intelligence:

• Monitor market trends, competitor strategies, policy changes, and innovations.
• Report key insights, risks, and opportunities to HQ with strategic recommendations.

Compliance and Risk Management:

• Ensure all activities comply with local laws and BitUnix global policies.
• Work closely with legal/compliance teams to manage local risks.
• Maintain communications with regulators and relevant organizations.

Community and Brand Building:

• Grow and engage local user communities to enhance loyalty.
• Represent BitUnix at local events and industry conferences.

Job Requirements:

Education: Bachelor’s degree or higher in Business, Finance, Economics, Marketing, or related fields.

Experience:

• 5+ years of experience with at least 3 years in internet, fintech, payments, or crypto/blockchain sectors in BD, growth, sales, or general management.
• Proven success in leading business growth in the target region with strong local market knowledge and networks.
• Experience in multinational companies or high-growth startups as a regional leader preferred.
• Track record of building business from scratch or significantly expanding market share.

Core Competencies:

• Strategic thinking: Able to translate strategy into actionable plans.
• Leadership: Capable of motivating and managing diverse teams.
• Communication: Fluent in English and Chinese (local language is a big plus); effective internal and external stakeholder management.
• Result-oriented: Data-driven decision-maker with strong performance focus.
• Business development: Skilled in partnership building and negotiations.
• Marketing acumen: Knowledge of user growth and digital marketing strategies.
• Localization: Deep cultural and user behavior insights in the target market.
• Compliance-aware: Familiar with fintech/crypto regulations and risk management.
• Industry knowledge: Passionate and knowledgeable about crypto, blockchain, DeFi, NFTs, and related trends.

Personal Traits:

• Highly self-driven and independent in fast-paced, uncertain environments.
• Entrepreneurial, proactive, and accountable.
• Strong adaptability and stress tolerance.
• Integrity and strong professionalism.

Compensation & Benefits:

• Opportunity to lead a key region at a top global crypto exchange and shape the industry's future.
• Highly competitive compensation (base + performance bonus + equity incentives).
• Open, innovative, and fast-paced work environment.
• Work with world-class blockchain and fintech professionals.
• Access to necessary resources and autonomy to drive regional success.