Anh Thu Lai

Hi, my name is Anh Thu Lai. I’m a communications and branding professional with experience in both in-house and agency roles. Most recently, I worked as PR & Branding Manager at BITGP (powered by Bitget), where I led media campaigns that secured 100+ press features, executed SEO and influencer strategies, and organized large-scale crypto events engaging thousands of participants.In addition, through my freelance work with SW Strategies, I’ve supported projects across ASEAN, which gave me a regional perspective on adapting PR and influencer strategies to different markets. My strengths lie in building brand visibility, nurturing media and KOL partnerships, and balancing creative storytelling with measurable business outcomes.I’m passionate about the intersection of crypto, technology, and communications, and I’m excited to bring both my local expertise and regional exposure to contribute to your company’s growth.