Job Description:
Senior Operations Manager Content Operations · Live Streaming Ecosystem · Affiliate Management Business Direction: Product Operations | X Social Media & Kick Live Streaming & Affiliates Alliance Management
Salary Range: Negotiable based on current salary (Base Salary + Performance Bonus + Token Incentives)
Job Summary: Responsible for the overall operations of the platform, focusing on three key business lines: X social media content operations, Kick streamer collaborations and live streaming traffic acquisition, and Affiliates alliance channel expansion and management. Each line must achieve its targets while fostering synergy—content quality determines negotiation leverage with streamers and alliance partners, and channel traffic feeds back into content dissemination and community engagement. This role is directly accountable for core operational metrics such as user growth, user retention, and ROI across channels.
Key Responsibilities:
- Overall Operations Strategy & Growth Planning:
- Develop market and business operational strategies, annual growth plans, and key performance indicators.
- Oversee user growth systems, including conversion, activation, retention, re-engagement, and LTV enhancement strategies.
- Deeply understand product mechanics, odds and rebate structures, token economics, and user behavior data to optimize operational funnels and experiences.
- Coordinate platform-wide campaigns: Weekly Race leaderboards, loss rebates, red envelope drops, Points Predictions, Post & Promote, deposit bonuses, etc., ensuring cost control and campaign timing.
- Content Operations & Social Media Matrix Management:
- Plan and manage the company’s social media matrix, with X (Twitter) as the core and Telegram, TikTok, YouTube, and Instagram as supplements, primarily in English.
- Develop content frameworks, themes, short-video scripts, and trending topic mechanisms, leveraging sports events, political developments, and crypto market trends to drive brand exposure and user conversion.
- Shape brand personas and daily output for the main account and KOL accounts, maintaining a consistent brand voice.
- Build and maintain the X Affiliates network, linking signed streamers, KOLs, and community accounts to the brand’s organizational account for visibility.
- Collaborate with the marketing team to establish KOL/KOC partnerships, overseeing influencer selection, campaign strategies, performance evaluation, and ROI optimization.
- Live Streaming Ecosystem Operations (Kick / Twitch / YouTube):
- Streamer acquisition and contracts: Identify and negotiate with gambling, crypto, and entertainment streamers on Kick, Twitch, and YouTube.
- Design streamer collaboration models (fixed fees, CPA, RevShare, or hybrid) covering Bonus Hunt, Bonus Buy, unboxing, and event specials.
- Provide live streaming support: exclusive promo codes, events, rebate setups, chat interactions, Chatbot coordination, and channel moderation.
- Develop the platform’s live streaming channel and content calendar, planning official live events and major tournaments.
- Monitor streamer performance metrics (registrations, first deposits, turnover, GGR, ROI), optimizing high performers and phasing out low performers.
- Affiliates Alliance Management:
- Oversee the affiliate program: recruitment, vetting, account setup, creative support, communication, retention, and tiered operations.
- Design and maintain commission structures (A4/A1/T4 tiers), balancing CPA, RevShare, and hybrid models for cost efficiency.
- Track link management: promo links, sub-channel IDs, S2S/Postback tracking, data accuracy, and attribution consistency.
- Analyze affiliate data and manage payouts: generate weekly/monthly reports, oversee settlements, and detect fraud (self-referrals, arbitrage).
- Engage in industry events, Telegram/Discord affiliate communities, and BD outreach.
- Community Operations (User Ecosystem Development):
- Manage Telegram/Discord/X communities and owned communities, driving engagement and user segmentation.
- Develop community campaigns (challenges, reward tasks, UGC activities, airdrops, token incentives) to boost retention.
- Implement feedback mechanisms for product improvements; handle community risks, PR crises, and user relations.
- Data-Driven Operations:
- Leverage analytics for growth (DAU/WAU/MAU, registration conversion, first-deposit rate, retention, payment rate, turnover, GGR, NGR).
- Use tools (GA, Amplitude, Looker, Data Studio, Metabase) for A/B testing, channel attribution, conversion analysis, and content performance.
- Collaborate with product/R&D teams to drive optimizations and new features based on data.
- Team Leadership:
- Build and lead content, social media, live streaming, and affiliate teams from scratch.
- Handle recruitment, training, KPI setting, and performance management.
- Establish SOPs, standardized workflows, and methodologies to enhance team efficiency.
- Cross-Department Collaboration:
- Work with product, tech, marketing, risk control, customer service, payments, and data teams to execute projects.
- Support compliance and risk teams to ensure legal, audit-ready operations (KYC/AML, regional access, ad compliance).
- Contribute to major initiatives: product launches, token campaigns, brand promotions, seasonal marketing, and user research.
Job Requirements:
- Basic Requirements:
- 5–8 years in internet content operations/user/community operations, with at least 3 years in team management.
- Crypto industry experience, understanding its user base and acquisition logic.
- Native Chinese proficiency; fluent English for negotiations, contracts, and content creation.
- Skill Requirements:
- Expertise in content growth, social media strategies, user funnels, and conversion models.
- Familiarity with X (Crypto Twitter) culture, memes, and virality—able to craft engaging content.
- Knowledge of top platforms’ operational tactics, including pros/cons and adaptability.
- Strong analytics skills with tools like GA, Amplitude, Looker, Data Studio, Metabase.
- Skilled in scripting, trend exploitation, and live content planning to lead high-quality output.
Benefits:
- Deep involvement in a next-gen platform’s scaling phase.
- Hands-on global user growth experience with top streamers and affiliates.
- Base salary + performance bonus + token incentives tied to platform growth.
- Independent budgets and streamlined decision-making without bureaucratic hurdles.
