Job Description
Lead the design of user lifecycle growth models and develop quantifiable strategies for user acquisition, activation, retention, conversion, and churn recovery. Build user incentive systems and benefit structures, establish dynamic operational mechanisms, and formulate tiered operational plans to enhance key growth metrics. Plan and execute growth campaigns (such as referral programs, task incentives, social sharing, etc.), design A/B testing frameworks, and manage the entire process from experiment design to performance monitoring and strategy iteration while continuously optimizing campaign ROI. Establish user behavior alert mechanisms and improve conversion efficiency at key stages through automated engagement strategies. Monitor and analyze user growth data, regularly producing in-depth analytical reports (funnel conversion analysis, channel performance evaluation, etc.). Collaborate with product and R&D teams to propose actionable product optimization requirements and provide recommendations for growth tool development and operational strategy adjustments.
Key Responsibilities
- Design and implement user lifecycle growth strategies
- Develop and optimize user incentive and benefit systems
- Plan and execute A/B tested growth campaigns
- Establish automated user engagement mechanisms
- Analyze growth metrics and produce performance reports
- Collaborate cross-functionally to drive product improvements
Job Requirements
- Bachelor's degree or above with experience in exchange, campaign or growth operations
- 2+ years of user growth operation experience (overseas experience preferred)
- Proficient in growth methodologies and data analysis tools
- Strong campaign planning, execution and evaluation skills
- Excellent communication and cross-team collaboration abilities
- Innovative problem-solving skills with adaptability to change
- Preferred qualifications:
- Proven success in driving user growth
- Fluent English communication skills
Compensation & Benefits
Base salary + Annual bonus + Monthly allowances + Quarterly performance awards
