Job Description
We are looking for a passionate social media and community operations specialist/manager to be responsible for the company's daily operations and user interaction on global social media platforms and communities. This position will help enhance the company's brand influence, establish positive user relationships, and promote the development of cryptocurrency business through creative marketing activities.
Key Responsibilities
- Social Media Operations
- Responsible for daily content planning, publishing, and maintenance of social media platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.
- Write content related to industry trends to enhance brand awareness and attention.
- Analyze operational data from various platforms, optimize content strategies, and improve user interaction and engagement.
- Community Management
- Manage communities such as Telegram, Discord, Reddit, etc., maintain community order, and promote healthy interaction.
- Plan and execute community activities such as AMA, airdrops, quizzes, etc. to enhance user stickiness.
- Timely handle user feedback and questions, establish and maintain good user relationships, and maintain brand reputation.
- Market Activity Support
- Coordinate with market promotion activities, plan and execute online and offline promotional activities.
- Create creative content (copy, images, short videos) to support brand marketing and product promotion.
- Content Creation and Management
- Pay attention to the latest developments and social media trends in the Crypto/Web3 field, and plan innovative activities and content based on industry characteristics.
- Collaborate with designers to create visually appealing social media and community content.
- Data Analysis and Reporting
- Regularly provide operational analysis reports to interpret user behavior and market trends behind the data.
- Continuously optimize operational strategies through A/B testing and user research.
- Partnership
- Maintain close contact with KOLs, media, and partners to jointly plan promotional activities.
- Explore and expand social media and community collaboration resources.
Job Requirements
- Proven experience in social media management and community operations, preferably in the cryptocurrency or Web3 industry.
- Strong understanding of major social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube) and community platforms (Telegram, Discord, Reddit).
- Excellent content creation and copywriting skills with the ability to produce engaging and creative materials.
- Ability to analyze data and derive actionable insights to improve engagement and growth.
- Strong communication and interpersonal skills to manage relationships with users, KOLs, and partners.
- Creative mindset with the ability to plan and execute innovative marketing campaigns.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
