Job Description
As a Trading Product Operations Specialist, you will be responsible for driving user acquisition, activation, conversion, retention, and repurchase to enhance product utilization and trading activity. Your role involves developing operational strategies for products such as contracts, copy trading, grid trading, and algorithmic trading, while creating promotional materials and user education content in both text and video formats.
You will participate in the end-to-end execution of exchange activities, including planning, incentive design, implementation, data tracking, and performance optimization. Monitoring core metrics like traffic, conversion rates, trading volume, fees, user activity, and repurchase rates will be essential to identify issues and propose improvement plans.
Additionally, you will build conversion funnels, analyze user trading paths, pinpoint drop-off points, and drive optimizations across pages, products, and user touchpoints. Collaborating cross-functionally with product, BI, design, marketing, and customer support teams to implement operational requirements will be a key part of your role.
Staying updated on industry trends and competitor strategies in product offerings, incentive programs, and growth tactics will enable you to provide actionable insights for business iteration.
Key Responsibilities
- Develop and execute operational strategies for trading products to improve user engagement and transaction activity.
- Create promotional materials and educational content (text/video) for products like contracts, copy trading, and grid trading.
- Plan and manage exchange activities, including incentive design, execution, and performance analysis.
- Monitor key metrics (traffic, conversion, trading volume, fees, etc.) to identify issues and optimize performance.
- Build conversion funnels, analyze user paths, and drive optimizations to reduce drop-offs.
- Collaborate with cross-functional teams (product, BI, design, marketing, etc.) to implement operational needs.
- Conduct market and competitor research to support business growth and innovation.
Job Requirements
- 2+ years of experience in product operations or growth operations.
- Familiarity with exchange business models (spot trading, contracts, copy trading, grid trading, wealth management, trading competitions, rebates, KOL promotions).
- Understanding of trading incentive activities and basic data analysis skills (conversion, activity, trading volume, ROI).
- Strong project management skills with the ability to prioritize and deliver results.
- Excellent writing skills for creating operational plans, educational scripts, activity proposals, and research reports.
- User-centric mindset to identify conversion pain points in product flows and interfaces.
- Effective communication and coordination skills to work with multiple teams.
- Proficiency in using AI tools for content creation, data analysis, and research to enhance efficiency.
Preferred Qualifications
- Experience in exchange product growth or derivatives operations.
- Background in KOL/agent channel collaboration or conversion funnel/BI dashboard setup.
- Strong English proficiency for supporting overseas business operations.
Benefits
Annual leave + Travel opportunities + Double weekends + Remote work options + Learning fund + Various additional perks.
