Job Title
Chinese Community Spokesperson (External Community Operations)
Job Description
This role is responsible for building and maintaining a vibrant Chinese cryptocurrency community, fostering engagement through strategic initiatives, and serving as the primary liaison between the company and its user base. The ideal candidate will actively manage community interactions, monitor public sentiment, and ensure the company's reputation remains intact in the competitive crypto landscape. This position requires a deep understanding of both community dynamics and the technical aspects of blockchain technology to effectively communicate with stakeholders and drive growth.
Key Responsibilities
- Actively cultivate and sustain a thriving Chinese crypto community by organizing events, creating content, and engaging with users through multiple channels.
- Collaborate with Key Opinion Leaders (KOLs) and influencers to amplify community reach, co-create content, and promote the company's products/services.
- Monitor and analyze community public opinion, identify trending topics, and provide actionable insights to address concerns and opportunities.
- Respond promptly to community issues, including resolving conflicts, managing crises, and ensuring transparency in communication.
- Enhance personal brand authority by consistently sharing valuable insights, participating in industry discussions, and demonstrating expertise in blockchain and crypto topics.
- Develop and implement strategies to improve user retention, increase community participation, and strengthen customer relationships.
- Track metrics such as engagement rates, sentiment analysis, and community growth to evaluate the effectiveness of initiatives and report to stakeholders.
- Stay updated on regulatory changes, market trends, and technological advancements to ensure community guidance aligns with industry standards and company goals.
- Coordinate with cross-functional teams to ensure community strategies are integrated with marketing, product development, and customer support efforts.
- Provide feedback to senior management on community needs, challenges, and opportunities for improvement.
Job Requirements
- Native or fluent proficiency in Mandarin, with strong written and verbal communication skills in both Chinese and English.
- Proven experience in community management, social media operations, or crypto-related roles, preferably within the blockchain industry.
- Demonstrated ability to build and grow online communities, with a track record of increasing engagement and user participation.
- Deep understanding of cryptocurrency fundamentals, blockchain technology, and related market dynamics.
- Excellent analytical skills to interpret data, identify trends, and make informed decisions about community strategies.
- Strong crisis management capabilities, including the ability to address negative feedback and protect the company's reputation.
- Knowledge of social listening tools, sentiment analysis platforms, and community management software (e.g., Discord, Telegram, WeChat).
- Ability to create compelling content such as articles, videos, and social media posts to educate and engage the community.
- Experience in collaborating with KOLs and influencers to expand brand visibility and credibility.
- Proficiency in SEO and content optimization techniques to improve community visibility and reach.
- Excellent interpersonal skills to build relationships with users, partners, and stakeholders.
- Ability to work independently and manage multiple tasks simultaneously in a fast-paced environment.
- Strong organizational skills to track community activities, manage timelines, and ensure consistent communication.
- Basic understanding of project management methodologies to coordinate community initiatives with company objectives.
- Preferred: Experience in the cryptocurrency industry, familiarity with regulatory environments, and knowledge of Chinese cultural nuances.
