Content Strategist (Marketing)Job Description:As a Content Strategist (Marketing) at Cobo, you will play a crucial role in crafting and executing content strategies to drive engagement, brand awareness, and conversion across various channels. You will be responsible for creating compelling content that resonates with our target audience, as well as analyzing performance metrics to optimize content strategies.Job Responsibilities:Develop and implement a comprehensive content strategy to enhance our brand messaging and thought leadershipIdeate and create diverse content formats for Cobo’s owned channels, including website, social media, email and moreManage content calendar, scheduling, and distribution across different platforms to maximize reach and engagementCollaborate with designers, video editors and contractors to create high-quality, engaging content in accordance with the content calendarConduct keyword research and optimize content for search engines (SEO) to increase organic traffic and visibilityMonitor and analyze content performance using analytics tools to identify trends, insights, and areas for improvementStay up-to-date with industry trends, best practices, and emerging technologiesSupport in the creation of sales enablement materials such as presentations, case studies, and whitepapers