Social Media Manager at CoinEx

• Proven experience in social media operations, particularly in blockchain or tech sectors.
• Deep understanding of Taiwan's social media landscape and user behavior.
• Excellent content creation and copywriting abilities to engage target audiences.
• Strong data analysis skills to track performance and provide actionable insights.
• Fluency in Mandarin and English for effective community interaction.

CoinEx, as a leading cryptocurrency exchange platform, is likely seeking a Social Media Manager to strengthen its online presence in Taiwan, aiming to attract and retain users in a competitive blockchain market. The underlying intent includes building a loyal community through engaging content, optimizing fan engagement, and aligning with local market trends to promote CoinEx's services effectively. This role reflects CoinEx's focus on innovation and global reach, with an emphasis on localized strategies that can drive user conversion and enhance brand loyalty in the Asian market.

From an interviewer's perspective, candidates should be evaluated on their ability to demonstrate practical social media management experience, particularly in handling multiple platforms like Discord and Line within the blockchain context. Key focus areas include assessing candidates' creativity in content strategy, data-driven decision-making skills, and passion for the industry. Interviewers should probe into past successes, such as how candidates increased engagement or adapted to trends, to gauge their fit for CoinEx's dynamic environment.