Job Description
Lead comprehensive SEO optimization for cryptocurrency trading platform websites to enhance exposure and keyword rankings on search engines like Google. Develop keyword strategies to optimize coverage of core terms, long-tail keywords, and trading scenario terms, improving traffic quality and conversion rates (e.g., registrations, transactions). Coordinate SEO plans during marketing campaigns (e.g., product launches, promotions) to maximize traffic acquisition. Monitor competitors' (Binance, Hyperliquid, Backpack, Coinbase, etc.) SEO strategies and Google algorithm updates, swiftly adjusting optimization tactics. Analyze user search behavior to refine website architecture and trading conversion funnels, achieving end-to-end efficiency from "search to retention to conversion."
Key Responsibilities
- Develop and execute SEO strategies to improve organic search visibility and rankings.
- Optimize content for core, long-tail, and transactional keywords to drive targeted traffic.
- Collaborate with marketing teams to align SEO efforts with promotional campaigns.
- Conduct competitive analysis and adapt strategies based on industry trends and algorithm changes.
- Enhance website structure and user experience to improve search-to-conversion pathways.
Job Requirements
- 3+ years of Google SEO experience in Web3 or Crypto industries, with hands-on experience in centralized exchange (CEX) SEO. Deep understanding of search engine ranking mechanisms, indexing logic, and key metrics (e.g., DA/PA, CTR, conversion rates). Proven track record of data-driven SEO growth.
- Expertise in Google algorithms (e.g., Penguin, Panda) and international SEO strategies. Ability to independently develop keyword strategies, content matrices (e.g., trading tutorials, industry insights), and backlink campaigns. Familiarity with SEO best practices for compliance and user education content in CEX.
- Proficiency in SEO tools such as Ahrefs, Semrush, Google Search Console, Google Analytics, and Surfer SEO. Capable of generating precise data analysis and optimization recommendations.
- Access to crypto industry media resources (e.g., niche websites, KOL channels) and experience in backlink outreach. Basic English copywriting skills to independently create or guide teams in producing SEO-friendly crypto content (e.g., trading guides, platform feature breakdowns).
- Strong analytical skills to identify issues and growth opportunities from traffic, ranking, and conversion data. Ability to formulate actionable optimization plans (e.g., page structure adjustments, keyword density optimization) and drive cross-team execution.
- High sensitivity to Web3 trends (e.g., Layer2 upgrades, new blockchain ecosystems, regulatory policies). Ability to quickly translate trends into SEO content topics to drive traffic growth. Strong sense of responsibility and iterative thinking to explore new strategies in a fast-changing market.
- Excellent cross-team communication skills to collaborate effectively with content, product, and technical teams, ensuring seamless execution of SEO strategies.
- Bonus: Experience in Facebook, Twitter (X), and other international social media campaigns to achieve synergistic growth between SEO and social traffic.
Benefits
- Fully remote work with flexible hours, accommodating global time zones.
- Direct involvement in the rapid growth of a DEX, working closely with core market and growth teams to influence global user acquisition.
- Access to top-tier industry resources, including networking with CEX/DEX experts and obtaining first-hand market data and tool support.
- Open team culture that encourages innovation and experimentation—every optimization idea has the potential to become a key driver of platform growth.