Маркетинг-менеджер at BitMart

This Marketing Manager position at BitMart focuses on developing and implementing strategic PR and event management to enhance brand visibility and engagement in the competitive cryptocurrency market, requiring a blend of creative planning, media relations, and cross-functional collaboration skills.

• Develop and implement effective PR strategies and materials for announcements and campaigns.
• Manage media relations and drive coverage through targeted strategies, especially with tier-one crypto publications.
• Oversee offline event planning and execution, including sponsorships and regional meetups.
• Collaborate with cross-functional teams to contribute to marketing strategy development.
• Have a proven track record in PR and event management, with crypto industry experience being advantageous.

BitMart, as a prominent player in the cryptocurrency exchange sector, intends to recruit a Marketing Manager to bolster its market presence, handle public relations effectively amid regulatory challenges, and foster growth through innovative campaigns. The underlying need stems from the volatile crypto industry, where building strong brand trust and expanding global reach are critical, suggesting a focus on candidates who can navigate high-stakes PR, manage media for increased coverage, and drive event-based engagement to attract users and partners, while ensuring compliance and alignment with BitMart's innovative and fast-paced culture.

The interviewer at BitMart will prioritize candidates who demonstrate strong PR planning abilities, effective media management, and proven event execution to assess their capacity to deliver measurable results in a dynamic environment. They will evaluate collaboration skills by examining how candidates work with cross-functional teams and their experience in the crypto industry to ensure cultural fit and adaptability, focusing on real-world examples of campaign successes and ability to handle stakeholder coordination.