Job Description:
核心岗位职责：
1. 策略与执行：结合韩国Crypto市场特性（高用户参与度、政策敏感性等）及品牌战略，制定针对性PR roadmap，涵盖媒体传播、事件营销、口碑建设等模块，并全程推动执行与复盘。
2. 媒体关系管理：建立并维护韩国300+核心媒体（含财经、科技、区块链垂直领域）资源库，定期开展媒体沟通，获取高质量 earned media 曝光。
3. 内容产出与把控：主导PR内容创作，包括 press release、媒体通稿、技术解读、政策解读等，确保内容符合本地语境与品牌调性，同时审核外部合作内容的专业性与一致性。
4. KOL与社区联动：开发并管理韩国Crypto领域KOL（YouTube、Twitter等平台）资源，设计合作项目与赞助内容；联动本地社区开展PR活动，增强用户粘性与品牌认同感。
5. 事件与危机管理：策划并执行线下PR活动（如行业峰会、媒体沙龙、社区meetup等）；建立危机预警与应对机制，快速响应媒体问询与负面舆情，降低品牌风险。
6. 市场与数据追踪：持续监测韩国Crypto市场动态、监管政策（如现货ETF、稳定币相关政策）及竞品PR动作，定期输出分析报告；追踪PR campaign数据（曝光量、正面覆盖率、舆情走向等），以数据驱动策略优化。
Core Job Responsibilities：
1. Strategy and Execution: Develop a targeted PR roadmap by aligning the characteristics of the Korean Crypto market (high user engagement, policy sensitivity, etc.) with the brand strategy. The roadmap should cover modules such as media communication, event marketing, and reputation building. Drive the full process of execution and review.
2. Media Relationship Management: Establish and maintain a resource pool of over 300 core media outlets in Korea, including those in finance, technology, and vertical blockchain fields. Conduct regular media communications to secure high-quality earned media exposure.
3. Content Creation and Oversight: Lead the creation of PR content, including press releases, media releases, technical interpretations, and policy interpretations. Ensure the content aligns with the local context and brand tone, and review the professionalism and consistency of externally collaborated content.
4. KOL and Community Collaboration: Develop and manage KOL resources in the Korean Crypto sector (on platforms like YouTube and Twitter). Design collaboration projects and sponsored content. Partner with local communities to launch PR activities, enhancing user stickiness and brand recognition.
5. Event and Crisis Management: Plan and execute offline PR events, such as industry summits, media salons, and community meetups. Establish a crisis early warning and response mechanism to quickly address media inquiries and negative public opinion, reducing brand risks.
6. Market and Data Tracking: Continuously monitor the dynamics of the Korean Crypto market, regulatory policies (e.g., spot ETFs, stablecoin-related policies), and competitors’ PR initiatives. Regularly issue analysis reports. Track PR campaign data (exposure, positive coverage rate, public opinion trends, etc.) to drive strategy optimization with data.
Job Requirements:
任职要求：
1. 学历背景：本科及以上学历，市场营销、传播学、国际商务等相关专业优先。
2. 经验能力：1-3年以上韩国市场PR经验，其中至少2年Crypto/区块链/金融科技行业经验，熟悉本地媒体生态与Crypto社区运作逻辑。
3. 资源与视野：具备成熟的韩国媒体、KOL资源网络，能快速启动合作；深刻理解韩国Crypto用户行为与文化特性，对监管政策变化敏感。
4. 语言与沟通：韩语为母语水平，熟练掌握英语（或中文）作为工作语言，具备出色的书面与口头表达能力，擅长跨文化沟通。
5. 核心素养：具备强项目管理能力、数据分析能力与问题解决能力，能适应Crypto行业快节奏、高变化的工作环境，抗压性强且结果导向。
加分项：
1. 参与过韩国Crypto项目重大发布（如产品上线、ETF相关公关）或危机处理的成功案例。
2. 对区块链技术有扎实理解，能精准解读并传播技术类PR内容。
3. 熟悉韩国最新Crypto监管框架（如数字资产监管、韩元稳定币相关政策）者优先。
Requirements：
1. Educational Background
Bachelor’s degree or above. Majors in Marketing, Communication, International Business, or related fields are preferred.
2. Experience & Competence
Over 1-3 years of PR experience in the Korean market, with at least 2 years in the Crypto/blockchain/fintech industry.
Familiar with the local media ecosystem and the operational logic of Crypto communities.
3. Resources & Vision
Possess a mature network of Korean media and KOL resources, enabling quick launch of collaborations.
Deeply understand the behavioral patterns and cultural characteristics of Korean Crypto users, and be sensitive to changes in regulatory policies.
4. Language & Communication Skills
Native-level proficiency in Korean.
Proficient in English (or Chinese) as a working language.
Excellent written and verbal communication skills, with strong cross-cultural communication capabilities.
5. Core Competencies
Strong project management, data analysis, and problem-solving skills.
Able to adapt to the fast-paced and highly dynamic work environment of the Crypto industry.
High stress tolerance and result-oriented mindset.
Preferred Qualifications (Bonus Points)
1、Have participated in successful cases of major Korean Crypto project launches (e.g., product launches, ETF-related PR) or crisis management.
2、Have a solid understanding of blockchain technology, enabling accurate interpretation and communication of technical PR content.
3、Familiarity with Korea’s latest Crypto regulatory frameworks (e.g., digital asset regulations, KRW stablecoin-related policies) is preferred.
Benefits:
行业薪资+奖金
申请方式（注明 DeJob 推荐哦~~ ）
Email: [email protected]
Telegram: @Mango192088
请将个人简历发送至邮箱。邮件主题注明 “市场PR（韩国）- 姓名 - DeJob”
Industry Salary + Bonus
Application Method (Please indicate referral by DeJob~~)
Email: [email protected]
Telegram: @Mango192088
Please send your resume to the above email. The email subject must be marked as \"Marketing PR (Korea) - Name - DeJob\".