Маркетинговый руководитель at Coinstore

• 5+ years of marketing management experience with a proven track record in developing and implementing successful strategies.
• Strong expertise in digital marketing, including SEO/ASO optimization, social media management, and KOL engagement.
• Excellent analytical skills to interpret marketing data and improve conversion rates across online and offline activities.
• Experience in managing public relations, corporate communications, and social media operations for brand influence.

The employer, Coinstore, likely a cryptocurrency or blockchain-focused company, is seeking a Marketing Lead to drive its integrated marketing approach in a high-growth, competitive industry. This role indicates a need for innovation and adaptability to rapidly evolving digital landscapes, emphasizing brand visibility through strategic initiatives like KOL management and social media. Coinstore, positioned as a leader in fintech, probably aims to attract candidates who can enhance customer trust and market penetration, suggesting a preference for individuals with experience in digital transformation, data-driven decision-making, and building communities in tech-savvy audiences. The emphasis on SEO/ASO and social media reflects a desire for measurable results and global reach, potentially addressing challenges like regulatory changes or market volatility in the crypto space.

Interviewers at Coinstore will focus on candidates' ability to demonstrate strategic thinking, technical marketing skills, and proven success in similar roles. They will assess how well candidates can handle fast-paced environments, innovate with digital tools, and show adaptability to emerging trends. Candidates should be prepared to discuss their experience in enhancing brand visibility, managing social media operations, and optimizing SEO/ASO to drive conversions. The emphasis on KOL and PR management suggests interviewers look for interpersonal skills and the ability to build influential partnerships. Overall, they seek a leader who can align marketing strategies with business goals and deliver quantifiable outcomes in a tech-oriented context.