Руководитель роста at KYEX

• Develop and execute comprehensive marketing strategies to promote SK New World.
• Create compelling content for social media, press releases, and other marketing materials.
• Manage and optimize digital advertising campaigns across platforms like Google Ads and social media.
• Monitor and stay updated on web3 trends, blockchain technology, and competitor activities.
• Analyze campaign performance metrics and provide actionable insights.

KYEX, likely a company in the web3 or tech sector, is seeking a Growth Lead to drive marketing efforts for SK New World, indicating a focus on expansion and innovation in a competitive digital landscape. Their recruitment intent is to find a candidate with proven experience in web3 marketing who can enhance brand visibility, engage audiences, and contribute to business growth by leveraging innovative strategies and staying ahead of industry trends. This suggests KYEX values adaptability, strategic thinking, and a deep understanding of emerging technologies to maintain a competitive edge in the market.

Given KYEX's probable position in a fast-paced industry, they may be targeting candidates who can handle rapid changes and collaborate effectively, aiming to scale their operations and solidify their market presence. The emphasis on web3 experience implies a need for someone who can navigate the evolving blockchain and digital economy, ensuring that marketing efforts align with business objectives and drive sustainable growth.

Interviewers at KYEX would prioritize candidates with a strong track record in developing and executing marketing strategies, particularly in web3 or tech environments, as this aligns with their need for innovative approaches to promote SK New World. They would assess candidates' analytical skills by examining their ability to interpret data and optimize campaign performance, ensuring they can deliver measurable results in a fast-paced setting.

Key assessment points include evaluating collaboration skills through scenarios involving cross-functional teams, and testing problem-solving abilities with case studies related to digital advertising or web3 trends. Interviewers might also look for evidence of adaptability and familiarity with tools like Google Ads or social media platforms to confirm candidates can thrive in KYEX's dynamic culture and contribute effectively to growth initiatives.