DeXFun, likely a tech-oriented or community-focused company given its name and the job's emphasis on social media platforms like GitBook and Discord, is seeking a Content Marketer to enhance its digital brand presence and foster community engagement. The employer's intent is to find a candidate who can not only create high-quality content but also analyze trends and optimize strategies to drive growth, possibly due to expanding operations or the need for innovative online marketing in a competitive tech space. They value practical experience, adaptability, and the ability to manage multiple platforms effectively to build a loyal user base.