Interviewers should prioritize candidates who demonstrate a proven track record in similar roles, particularly those with hands-on experience in Russian market operations. Key assessment areas include language fluency, strategic thinking, and the ability to collaborate effectively. Look for evidence of past successes in marketing campaigns, data analysis, and cross-cultural management. Questions could involve scenario-based cases, such as developing a marketing plan for a new product in Russia, or evaluating how candidates handle cultural barriers in team collaboration.