Job Description:
Product Manager - CRM
Own and evolve the CRM and sales tooling product strategy and roadmap across Kraken’s B2B sales organization, defining how Salesforce and other sales platforms should support different sales motions and customer segments
Lead prioritization across competing stakeholder needs, making clear, data-informed trade-offs and sequencing work against available delivery capacity
Serve as the first product-level point of assessment for incoming CRM needs, evaluating urgency, identifying underlying product, process, integration, or data issues, and translating requests into clearly scoped work
Establish and continuously improve scalable intake and prioritization processes that provide teams with a consistent path for requesting CRM enhancements and support
Drive product coherence across multiple CRM and sales platforms, defining clear ownership of records, workflows, integrations, and data across systems
Partner directly with sales leaders and end users to understand friction across workflows such as lead management, account management, pipeline progression, forecasting, and customer data quality
Translate sales and business needs into product requirements rather than one-off solutions, identifying opportunities to solve recurring or systemic challenges at scale
Write clear product requirements, user stories, specifications, and acceptance criteria that enable administrators and engineers to execute effectively
Partner closely with Engineering and technical teams on CRM integrations, establishing clear requirements, ownership boundaries, and escalation paths between connected systems
Act as a trusted partner to Sales, Engineering, Operations, and leadership, facilitating trade-off discussions and maintaining alignment on roadmap priorities and product decisions
Apply strong working knowledge of Salesforce Sales Cloud concepts, including objects, fields, record types, flows, assignment rules, permissions, and declarative configuration, to accurately scope solutions and evaluate implementation approaches
Identify opportunities to improve CRM adoption, data quality, workflow consistency, and sales productivity through thoughtful product and process improvements
Help define and measure what a high-performing CRM ecosystem looks like for Kraken’s B2B organization, using qualitative and quantitative insights to inform roadmap decisions
Support the evolution and consolidation of Kraken’s sales technology ecosystem, reducing unnecessary complexity and helping prevent fragmented processes and data silos as the organization scales
Job Requirements:
4+ years of experience as a Product Manager, Product Owner, or similar role delivering technology, tooling, or workflow improvements for a Sales, Revenue, or broader go-to-market organization
Strong working knowledge of Salesforce Sales Cloud as a product owner, power user, administrator, or admin-adjacent Product Manager, including familiarity with objects, record types, flows, assignment rules, and declarative configuration
Demonstrated ability to own a product roadmap and prioritize competing requests across multiple stakeholder groups, teams, or business units
Proven ability to take ambiguous or loosely defined business requests and translate them into scoped, actionable, and estimable requirements for technical delivery teams
Strong product requirements and specification writing skills, with the ability to clearly communicate business context, user needs, expected outcomes, and acceptance criteria
Experience partnering closely with both technical and non-technical stakeholders, including Engineering, Sales leadership, business operations teams, and end users
Strong understanding of B2B sales processes and concepts, including pipeline stages, lead routing, service-level expectations, account management, and forecasting
Ability to determine whether an issue is best addressed through product functionality, system configuration, integration changes, process improvements, or data remediation
Strong analytical and troubleshooting skills, with a structured approach to investigating complex workflows and identifying root causes
Excellent written and verbal communication skills, with the ability to explain technical concepts and product trade-offs clearly to a wide range of audiences
Ability to operate autonomously in a fast-paced, evolving environment while managing multiple priorities and maintaining strong stakeholder alignment
Strong organizational and prioritization skills, with the judgment to distinguish urgent business needs from lower-impact requests and keep teams focused on the highest-value work
Nice to haves
Experience working with CRM environments that integrate with upstream or downstream systems of record, including ownership of product requirements and workflows across system boundaries
Experience supporting or rationalizing multiple CRM or sales platforms within the same organization
Salesforce Administrator certification or equivalent hands-on Salesforce experience
Experience with additional sales or customer engagement platforms such as Attio, Outreach, Front, or similar tools
Familiarity with Salesforce marketing automation and lead-generation workflows, including MCAE/Pardot or related platforms
Experience in fintech, financial services, payments, crypto, or digital asset business models
Experience working with complex B2B or institutional sales organizations supporting multiple customer segments or sales motions
Benefits:
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