Job Description
This position is responsible for designing and implementing a comprehensive user operation system to enhance platform user engagement and business growth. The role involves creating and optimizing user lifecycle management frameworks, developing personalized strategies for different user segments, and establishing metrics to evaluate operational effectiveness. Additionally, the candidate will focus on building a robust user value assessment model to drive targeted marketing efforts and improve overall platform profitability. The position also requires managing user traffic distribution across business lines to maximize resource utilization and ensure balanced growth across all platforms.
Key Responsibilities
- Develop and maintain a unified user profile system with advanced tagging capabilities, integrating data from multiple sources to create detailed user personas.
- Design automated user operation workflows, including strategy formulation, user segmentation, audience engagement campaigns, and performance analytics to optimize user acquisition and retention.
- Establish a user lifecycle management framework, tailoring product experiences at each stage of the user journey to improve conversion rates and extend user engagement duration.
- Create personalized operational strategies for users based on their value tiers, leveraging behavioral data and preferences to maximize platform revenue and user satisfaction.
- Optimize cross-platform traffic allocation mechanisms, ensuring efficient distribution of user resources to high-potential business areas while minimizing waste in underperforming segments.
- Monitor and analyze user activity metrics to identify trends, pain points, and opportunities for improvement in platform performance and user experience.
- Collaborate with cross-functional teams to align user operation strategies with business objectives and product development roadmaps.
- Implement data-driven decision-making processes to continuously refine user operation standards and improve operational efficiency.
- Develop and maintain user operation tools that support automation, reporting, and real-time monitoring of key performance indicators.
- Conduct regular audits of user operation systems to ensure compliance with data privacy regulations and platform security standards.
Job Requirements
- Minimum of 3 years of experience in user operation, digital marketing, or related fields with a proven track record in improving user engagement metrics.
- Strong expertise in user lifecycle management, including knowledge of onboarding, retention, and monetization strategies for digital platforms.
- Proficiency in data analysis tools (e.g., SQL, Excel, Google Analytics) and experience with user behavior modeling and segmentation techniques.
- Ability to design and implement automation systems for user operations, including workflow development and integration with existing platform technologies.
- Excellent communication skills to collaborate with stakeholders, present findings, and align operational strategies with business goals.
- Deep understanding of user value assessment models, including methods for calculating lifetime value (LTV) and customer acquisition cost (CAC).
- Experience with traffic optimization strategies, including A/B testing, conversion rate optimization, and cross-channel traffic allocation.
- Knowledge of platform security protocols and data privacy regulations (e.g., GDPR, CCPA) to ensure compliance in user operation systems.
- Strong problem-solving abilities to identify and resolve operational bottlenecks while maintaining system scalability and performance.
- Ability to work independently and manage multiple projects simultaneously, with a focus on delivering measurable results within tight deadlines.
- Preferred qualifications include a bachelor's degree in marketing, computer science, or data analytics, along with certifications in user experience design or digital marketing automation.
- Fluency in English and additional languages is a plus, especially for roles requiring international collaboration or multilingual user engagement strategies.
- Experience with cloud-based platforms (e.g., AWS, Google Cloud) and familiarity with data storage solutions for large-scale user operations.
- Ability to develop and maintain documentation for user operation systems, ensuring clarity and accessibility for cross-functional teams.
- Strong analytical mindset to interpret user data and translate insights into actionable operational strategies for platform growth.
