1. Responsible for formulating and executing the global brand strategy of the group, ensuring consistency in brand image and information, and promoting the planning and implementation of brand activities; 2. Responsible for coordinating with various departments, integrating resources, and achieving brand promotion goals; 3. Responsible for monitoring market trends, understanding competitor dynamics, and adjusting brand strategies in a timely manner; 4. Responsible for the internal and external communication of the brand, including brand stories, brand activities, etc.