1. Responsible for formulating and executing the global brand strategy of the group, ensuring consistency in brand image and information, and promoting the planning and implementation of brand activities; 2. Responsible for coordinating with various departments, integrating resources, and achieving brand promotion goals; 3. Responsible for monitoring market trends, understanding competitor dynamics, and adjusting brand strategies in a timely manner; 4. Responsible for the internal and external communication of the brand, including brand stories, brand activities, etc.

Job responsibilities of Business BP (Business Side Market Expert) in the Marketing Department: 1 Mainly responsible for coordinating the core asset business of the exchange (fiat currency, staking, derivatives, etc.), coordinating the promotion needs of asset projects, controlling the overall progress and final implementation of projects, and completing project summary and review; two Lazi's business side PR and external promotion needs, assisting in the implementation of business promotion. Produce product and business PR plans, and generate data-driven review reports to improve