Job Description
This role is pivotal in driving brand engagement and community growth through strategic digital outreach. As a key member of the marketing team, you will act as the primary point of contact for customer interactions, ensuring timely and effective communication across all platforms. Your responsibilities will span content creation, event management, and cross-departmental collaboration to amplify brand visibility and foster meaningful relationships with stakeholders. You will also play a critical role in staying ahead of digital trends and ensuring alignment with product developments to maintain a competitive edge in the market.
Key Responsibilities
- Respond to customer inquiries, feedback, and concerns through various communication channels in a timely and professional manner to ensure customer satisfaction and loyalty.
- Write, edit, and publish engaging content tailored to the community's language and cultural context, maintaining brand voice and tone across all platforms.
- Organize and manage both virtual and live events, including webinars, product launches, and community meetups, to enhance brand awareness and user engagement.
- Collaborate closely with Marketing, PR, and Communications teams to plan, execute, and monitor social media campaigns, ensuring cohesive messaging and measurable outcomes.
- Build and nurture relationships with customers, industry professionals, and influencers to strengthen brand credibility and expand community reach.
- Host or attend interactive sessions on platforms like Discord AMAs, Telegram events, and Twitter Spaces to engage with audiences and gather valuable insights.
- Stay up-to-date with emerging digital technology trends and Origin product updates to ensure content and campaign strategies remain relevant and innovative.
- Track and analyze engagement metrics to evaluate the effectiveness of communication efforts and provide data-driven recommendations for improvement.
- Develop and maintain a content calendar that aligns with brand objectives and seasonal marketing initiatives to ensure consistent output.
- Represent the brand in public forums and social media spaces, ensuring all interactions reflect the company's values and mission.
Job Requirements
- Native or fluent proficiency in the community's language, with strong written and verbal communication skills.
- Proven experience in managing social media platforms (e.g., Discord, Telegram, Twitter Spaces) and executing digital marketing campaigns.
- Excellent organizational skills with the ability to manage multiple projects simultaneously, including event planning and content scheduling.
- Strong interpersonal skills to build rapport with customers, influencers, and cross-functional teams.
- Ability to adapt to fast-paced environments and prioritize tasks effectively under tight deadlines.
- Knowledge of digital marketing tools (e.g., Hootsuite, Canva, Google Analytics) and content creation software.
- Experience with event management platforms and tools for virtual event coordination.
- Understanding of SEO best practices and content optimization techniques to maximize reach.
- Ability to translate complex product information into accessible, engaging content for diverse audiences.
- Strong analytical mindset with basic data interpretation skills to measure campaign success.
- Excellent time management skills to balance customer support, content creation, and event execution responsibilities.
- Passion for digital innovation and a proactive approach to staying informed about industry developments.
- Ability to work independently while maintaining collaboration with cross-departmental teams.
- Experience with customer relationship management (CRM) systems for tracking interactions and feedback.
- Strong problem-solving skills to address challenges in real-time during live events or customer interactions.
