Job Description:
China BD Director (Sales Director)
1. Position Title: Sales Director
2. Position Overview:
This role is responsible for project expansion and BD team building for the public blockchain in the Chinese/global market. The core objectives are:
- Continuously acquire high-quality Web3 projects
- Drive rapid project deployment on the blockchain
- Establish a project tiering mechanism
- Identify high-potential projects
- Collaborate with ecosystem, product, and operations teams for focused incubation
This is not a traditional "sales management position" but rather a project growth leader for the Chinese/global market. You will need to establish a scalable project acquisition system that enables the sales team to consistently generate project leads, facilitate project launches, and identify projects with genuine user base, transaction volume, and ecosystem potential.
3. Core Responsibilities:
- Establish China market project acquisition system
- Build and manage China BD team (20-30 people)
- Develop project launch mechanism
- Create project grading system
- Establish key project incubation mechanism
- Directly handle strategic projects
Key Responsibilities:
- Develop China BD strategy and establish sustainable project sourcing channels
- Build and manage full-cycle project pipeline from lead generation to launch
- Recruit, train and manage 20-30 person BD team with complete performance system
- Create standardized BD processes covering negotiation, technical integration, launch coordination
- Develop project scoring model for quality assessment and potential identification
- Drive cross-department collaboration for incubating top-tier projects
- Personally handle strategic projects including founder negotiations and partnership development
Core KPIs:
- Project quantity and quality
- Team efficiency metrics (leads/person, pipeline/person, conversion rates)
- Project activation and ecosystem contribution
- Comprehensive evaluation: launch volume × quality × activity × ecosystem impact
Job Requirements:
- 5+ years Web3/Crypto/blockchain BD, sales or ecosystem development experience
- Established Web3 project resource network
- Deep knowledge of multiple sectors: public chains, L2, DeFi, GameFi, AI, RWA etc.
- Proven track record of successful Web3 project development and launch
- Experience managing 20+ BD team preferred
- Ability to build sales processes, training systems and performance mechanisms
- Strong negotiation skills and project evaluation capability
- Direct access to project founders, core teams and investment institutions
- Data-driven approach to sales
Key Competencies:
- Project sourcing capability over formal qualifications
- Hands-on project acquisition skills (end-to-end process)
- Ability to identify top 5% quality projects from large volume
- Entrepreneurial mindset with strong execution and problem-solving skills
Preferred Qualifications:
- BD experience at leading public chains
- L1/L2 ecosystem development background
- Web3 launchpad or incubator experience
- VC/investment firm ecosystem leadership
- Large-scale ecosystem expansion experience
Compensation & Benefits:
Base salary + team performance bonus + management commission + long-term incentives
