1. Develop PR strategies and campaigns that deliver measurable results and meet objectives2. Preparing press releases, keynote speeches and promotional material3. Build positive relationships with stakeholders, media and the public4. Direct Influencer outreach and relationships with agencies5. Co-creation of content using creative briefs and feedback loops and understanding formats6. Tracking of initiatives & build portfolio of Influencers7. Collaborate with internal teams (e.g. marketing) and maintain open communication with senior management8. Seek opportunities for partnerships, sponsorships and advertising9. Track media coverage and follow industry trends