Plan and execute online and offline events to enhance brand impact and user engagement, including strategizing and carrying out activities to attract new users and retain existing ones.Manage day-to-day operations of the project, including writing data analysis reports, tracking, and analyzing user behavior to optimize operational strategies.Participate in setting the operation budget and monitor operational costs to ensure maximum efficiency and ROI.Identify, recruit, and maintain Key Opinion Leaders (KOLs) within the MyShell community, establishing and maintaining good cooperative relationships.Act as a liaison for cross-departmental communication, working closely with marketing, product, and technical teams to achieve project objectives.Initiate creative community events to drive engagement and fuel growth.