1. Lead the establishment of cooperative relationships with cryptocurrency media in the North American market and expand the media channels of the Web3 project in the target area. 2. Responsible for planning and executing traffic oriented Web3 collaboration projects to increase platform user base and engagement. 3. Organize and participate in business negotiations to ensure the negotiation of cooperation terms and the signing of contracts. 4. Conduct market research and data analysis, evaluate the effectiveness of cooperation, and adjust strategies in a timely manner. 5. Manage and optimize the media cooperation process to improve cooperation efficiency and effectiveness. 6. Work closely with internal teams to ensure effective alignment between project requirements and media resources.