Product Marketing Manager-Create a strong narrative on the value of the product and translate it into persuasive consumer messaging, sales/partnership collateral, presentations, and content that can be used across various marketing channels-Develop content tailored to user cohorts across blogs and emails and own publication-Define and segment target customer personas and tailor marketing strategies and campaigns to address each segment's specific needs and pain points-Partner with cross-functional leadership including design, engineering, product, and partnerships-Conduct market research to gather data on target markets, customer needs, and competitive landscapes. Use market research to inform compelling positioning, inform product strategy, and identify growth opportunities-Lead go-to-market development and execution of new product launches-Publish world-class content about regulations, crypto taxes, user insights