Job Description
As a Content Operations Manager, you will play a pivotal role in managing and optimizing content creation processes across multiple business lines. This position requires a strategic mindset to ensure marketing materials align with brand messaging and business objectives. You will be responsible for overseeing content production, including both internal and external deliverables, while maintaining high standards of quality and relevance. The role also involves identifying industry trends and traditional hotspots to develop content that resonates with target audiences. This is a dynamic opportunity for a professional with experience in content management to contribute to a global team and drive impactful marketing strategies.
Key Responsibilities
- Develop and execute content creation plans for product lines such as spot/wealth management, ensuring alignment with market demands and brand positioning.
- Coordinate with cross-functional teams to produce and review external third-party materials, maintaining consistency in tone, style, and messaging.
- Oversee the production of high-quality content within the business line, including copywriting, graphic design, and multimedia elements.
- Identify industry or traditional hotspots to create timely and relevant marketing materials that engage customers and support business growth.
- Implement content distribution strategies across digital platforms, ensuring optimal reach and engagement for target demographics.
- Monitor content performance metrics and provide actionable insights to refine future content initiatives and improve ROI.
- Collaborate with stakeholders to ensure content meets regulatory requirements and adheres to compliance standards.
- Stay updated on market trends, competitor activities, and customer preferences to maintain a competitive edge in content development.
Job Requirements
- Proven experience as a Content Operations Manager or similar role, preferably with a background in marketing, communications, or related fields.
- Excellent command of English and Chinese, with the ability to communicate effectively in both languages for global and local audiences.
- Strong understanding of content creation tools and platforms, including CMS, design software, and analytics dashboards.
- Ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines while maintaining quality standards.
- Excellent organizational skills and attention to detail to ensure accurate and error-free content production.
- Proficiency in data analysis to measure content performance and make data-driven decisions for improvement.
- Knowledge of SEO best practices and digital marketing strategies to enhance content visibility and engagement.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.
- Preferred experience in the financial services industry, with familiarity with wealth management and investment products.
- Strong interpersonal skills to build relationships with internal teams, external partners, and customers.
