-Identify and establish relationships with local KOLs/influencers/communities, projects, and other potential partners, promote the company in the local market to achieve user growth and transaction volume growth - Maintain good relationships with KOLs and marketing channels to achieve long-term cooperation - Responsible for executing and executing influencer marketing strategies, tracking and analyzing channel cooperation results, and making adjustments to ensure optimal performance and maximum ROI - Understand local industry development trends and competitor movements, as well as corresponding action strategies