Brand Marketing Executive1. Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition2. Translating brand strategy into brand plan and go-to-market strategy3. Planning and execution of communications and events across offline, online and social media4. Understanding product development and supporting regional outreach5. Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders6. Keeping up to date with market developments and analysing consumer insights as well as competitor strategies7. Guiding the Advertising & Promotion budget