1. Carry out product promotion and advertising placement work according to advertising placement strategies, and complete placement tasks while controlling costs and ensuring placement effectiveness; 2. Familiar with advertising channels such as Facebook/AdWords/Affiliated/Native on APP/PC, able to independently optimize and adjust advertisements; 3. Develop advertising ideas, coordinate the production of advertising materials, and track optimization; 4. By analyzing relevant data and competitors, continuously optimize plans and materials, and develop detailed and executable advertising strategies; 5. Sensitive to data, adept at analyzing data and continuously optimizing advertising creativity based on data; 6. Collaborate with various departments to organize and report advertising data; 7. Possess strong execution ability and can withstand strong work pressure