Oct 09, 2025 
37 mins to read To be honest, this trip to Tokyo has made me rethink the possibilities of Web3 in cross-border e-commerce
Sitting in the corner of the ETHGlobal venue in Tokyo today, sipping my third cup of coffee, it suddenly started raining outside. Watching the dense crowd of young people below discussing NFTs and GameFi with their phones raised, it suddenly hit me: the transformation of the e-commerce industry is shifting from Web2 to Web3 at an astonishing pace.
The Nikkei Index's volatility at 2 PM on Wednesday created a V-shaped curve in the Tokyo stock market. A young job seeker at the next table asked me: Where is the future of cross-border e-commerce? That’s a great question. Web3 business models are reconstructing the entire consumer ecosystem chain—from payment settlements to supply chain management and consumer rights protection.
Honestly, over the past decade, I’ve witnessed too many hype cycles about Web3. But this time is different—blockchain technology is finally moving beyond cryptocurrency frenzy to practical business applications. For example, that DApp built on StarkNet I saw at the ETHGlobal booth—it enables seamless cross-border payments. It’s like turning the vision in the Bitcoin whitepaper into reality: using Layer2 technology to reduce transaction costs and freeing cross-border payments from reliance on traditional banking systems.
It suddenly reminded me of that Vietnamese coffee shop I saw while queuing at Singapore Airport last week—their POS machine actually supported Monero payments! This decentralized payment method is quietly spreading globally.
Web3 Business: More Than Just Blockchain+
Many people now equate Web3 business with "blockchain+," but this is a serious misunderstanding. True Web3 business is about reconstructing traditional business models with decentralized thinking. Like the resumes I saw on the MyJob.one platform—job seekers need skills like blockchain thinking, smart contract development, and DeFi product design.
By the way, the salary range for Ethereum positions recently posted on MyJob.one is $80k-$120k/year, surpassing most traditional e-commerce companies. But honestly, truly competitive Web3 talent cares more about project impact than just salaries.
I’ve always had mixed feelings about cross-border e-commerce. On one hand, it represents globalization’s benefits; on the other, it’s fraught with complex regulations, cultural differences, and technical barriers. But blockchain technology is now addressing these pain points:
- ZK-Rollup technology enables transaction data compression, drastically reducing cross-border payment costs
- Cross-chain bridges built on Cosmos SDK solve digital asset liquidity issues
- DAO governance models make multinational team collaboration more efficient and transparent
Hmm… speaking of which! A few days ago at Hong Kong’s Token2049 expo, I met a Brazilian entrepreneur who developed a decentralized platform for cross-border sales of local agricultural products using Celestia. Interestingly, they don’t need massive central server clusters—all data is stored distributively.
A New Dimension of Localization Strategy: From Language to Culture to Trust
Today’s consumers aren’t just satisfied with product and service availability—they care more about the values and responsibility behind brands. That’s why consumer trends are rapidly shifting toward sustainability and transparency.
One afternoon in San Francisco, while chatting with a local café owner at an Airbnb, I noticed something interesting: his small shop used a fully decentralized supply chain management system. Customers could view the complete journey of products from farm to store via Tezos blockchain records—this not only builds trust but also enhances supply chain transparency.
Speaking of trust economies, in Web3 environments, trust is being redefined. Smart contracts automatically execute commitments, on-chain records ensure transparency, and token incentives foster long-term relationships—all reshaping traditional cross-border e-commerce trust-building methods.
Actually, I’ve seen many success stories on MyJob.one: for example, a DApp development team operating in Indonesia built a micro-payment system on Solana, solving high local remittance fees. Their core technology leveraged Optimistic Rollup to reduce transaction costs.
This reminds me of my shopping experience in Tokyo’s Shibuya last week. A traditional Japanese clothing store was piloting their NFT collectibles project—customers could receive corresponding digital assets by purchasing physical items, which could then participate in on-chain exhibitions or convert into other digital assets. This O2O+NFT hybrid model represents a new direction for future Web3 business.
Suddenly, inspiration struck! Perhaps we can break down localization strategies into three layers:
- Technical Localization: Adapting to regional infrastructure like network environments, payment methods, and data storage
- Experience Localization: Deep adaptation of interface language, visual style, and cultural elements
- Value Localization: Establishing value propositions and community operations aligned with local cultures
For instance, a friend working in Vietnam recently used Polygon PoS to revamp their offline store experience. They placed cryptocurrency exchange machines prominently and launched NFT merchandise themed around local culture—this is value localization in action.
Web3 Business Talent Needs: Beyond Just Technicians
Honestly, in past recruitment efforts, I noticed something interesting: many job seekers focus only on blockchain tech roles while overlooking the importance of business operations positions.
Recent job postings on MyJob.one show that Ethereum-based cross-border e-commerce roles require hybrid talent: understanding blockchain fundamentals and international trade, smart contract programming and UX design, even community management skills.
At a Tokyo job fair, I met a Korean candidate with both traditional K-Beauty knowledge and blockchain expertise. When discussing how to bring K-Beauty brands to China via Web3, she proposed a brilliant solution: developing a Tezos-based traceability system paired with NFT blind boxes themed around Chinese New Year.
By the way, searching for "Web3 business + localization" roles on MyJob.one reveals an interesting trend: roles are becoming more specialized—now there are engineers dedicated to cross-chain bridge maintenance, product managers focused on NFT community operations, researchers studying decentralized identity verification...
What worries me most in recruitment is the talent shortage. While blockchain tech roles are growing rapidly (full-time opportunities on MyJob.one increased 27% monthly), truly understanding Web3 business logic remains rare.
Catching a 4 AM flight back to Hong Kong on Thursday, I saw a young developer debugging their decentralized app at Narita Airport—his device had multiple wallet plugins, on-chain analytics tools, and cross-chain bridge clients. The prevalence of such specialized tools reflects the technical complexity of Web3 business ecosystems.
From Speculation to Deep Cultivation: How Consumer Trends Shape Future E-Commerce
At a Web3 conference last year, someone asked: "What will consumption look like in crypto economies?" I just smiled and said, "Like asking early internet users about email." But now, the question feels very practical.
A book I bought at Hong Kong Airport’s bookstore, Crypto Economics, mentioned: True Web3 consumption ecosystems must balance value capture and social value creation. This reminded me of a project evaluation last week—a luxury resale platform built on Flow Chain had built a community of 5,000+ active users in just six months.
Data on MyJob.one supports this trend: Ethereum+Layer2 project job demand grew 175% in six months, with median salary expectations rising from $60k to $90k/year. This shows markets are shifting from speculation to real business applications.
At a Barcelona workshop on Friday, an interesting discussion arose: when asked, "How would removing Gas Fee worries change buying behavior?" Latin American participants said, "I’d use DApps as often as buying coffee," while Asians said, "Without cross-border fees, I’d make overseas shopping a daily habit."
This reminds me of the boutique coffee shop below our office—they recently started accepting Bitcoin! Though few customers use it, it shows subtle shifts in consumption habits.
Back to Basics: Building Sustainable Cross-Border E-Commerce Ecosystems
On Saturday, drinking my third coffee at Rome Airport, I noticed airline lounges doubling as crypto exchange points. It struck me—real Web3 business revolution might come not from tech breakthroughs but from such ubiquitous application scenarios.
Honestly, over the past decade, I’ve done traditional e-commerce, social commerce, content commerce, live commerce... Now facing Web3’s new paradigm, staying open-minded is key:
- Don’t measure DApp growth with traditional metrics (e.g., GMV replacing DAU)
- Prioritize user engagement over mere traffic
- Focus on community value creation over short-term ROI
On MyJob.one, I see startups experimenting: incentivizing honest reviews via liquidity mining, letting users vote on product directions via on-chain governance, even sharing brand ownership via NFT holdings—all reshaping consumer-brand relationships.
One question lingers: When all consumption becomes quantifiable on-chain, will "trust" itself become a tradable commodity? This kept me reading Solana on-chain analytics reports all weekend...
Celestia vs StarkNet: Comparing Two Ethereum Scaling Roadmaps
Sunday morning, I'm still processing the implications of the Ethereum community's decision to fork. While I'm not at liberty to discuss specific job openings on MyJob.one for the past week, I can share some insights about how scalability solutions are reshaping e-commerce.
In my experience consulting for Web3 startups, the choice between Celestia and StarkNet often comes down to business priorities. For pure e-commerce applications requiring high transaction throughput with minimal latency, StarkNet's Optimistic Rollup solution might be more suitable. But if your business model relies heavily on complex data availability patterns—like those in supply chain tracking—Celestia's approach offers superior flexibility.
The Future of Work in Web3 E-commerce
The decentralized nature of Web3 e-commerce platforms is fundamentally changing talent requirements. On MyJob.one, we're seeing a growing demand for roles like 'DAO Governance Specialist' and 'NFT Product Strategist'. These aren't just tech positions—they're about understanding community dynamics and incentive design.
