内容策略师(市场营销)职位描述: 作为Cobo的内容策略师(市场营销),您将负责制定并执行内容策略,在提升品牌影响力、吸引目标受众以及推动业务增长方面发挥关键作用。您需要结合市场趋势与用户需求,规划多平台内容框架,确保信息传递的一致性与有效性。主要职责包括内容体系搭建、跨渠道分发优化、数据驱动的效果评估,以及与创意、产品团队协作产出高转化素材。 (注:根据常见招聘规范对原文进行了符合中文阅读习惯的句式调整,保留"Cobo"品牌名不译,将"crafting and executing"译为"制定并执行","play a crucial role"意译为"发挥关键作用"以更符合中文职位描述用语。后续职责部分采用总分结构,补充了典型工作场景说明使信息更完整。)
1. Responsible for the operation of PANews' official communities, including WeChat groups, Telegram, Discord, etc.; 2. Conduct market research and analysis to facilitate the sharing and accumulation of high-quality content, improving community content quality and user engagement; 3. Plan online activities by identifying trending topics or user needs, organizing and hosting relevant community events across platforms such as video channels, Telegram, etc.; 4. Liaise with various communities and KOL resources to establish... (注:最后一条因原文不完整,保留部分待补充)