Người viết quảng cáo at OKX

This position is a Digital Copywriter role at OKX, demanding a blend of creative writing skills and technical understanding to produce engaging, user-focused content for digital platforms. The core requires a strong foundation in content creation that aligns with business goals and user needs.

• Proven experience as a digital copywriter or equivalent, with a portfolio demonstrating user-centric content for web and mobile applications.
• Excellent command of English to write clear, concise, and engaging copy that resonates with diverse audiences, particularly in the context of complex product functionalities.
• Strong grasp of user experience principles and the ability to translate intricate product details into accessible language for end-users in the fintech or crypto industry.
• Proficiency in user research methods, data analysis, and the use of tools like A/B testing and analytics platforms to optimize messaging.
• Collaborative skills and knowledge of content management systems to work effectively with cross-functional teams and maintain consistency across digital touchpoints.

OKX, as a leading cryptocurrency exchange and Web3 platform, is likely seeking a Digital Copywriter to enhance its user engagement and conversion rates in a fast-paced, competitive industry. The recruitment intent suggests a need for someone who can craft content that not only supports product development but also reflects OKX's innovative and tech-driven brand identity. This includes adapting to the evolving crypto market, ensuring content aligns with regulatory or user trends, and fostering trust through clear communication. The emphasis on user research and data analytics indicates OKX aims to build a data-informed team capable of optimizing content for better user experiences, potentially in anticipation of new product launches or expansion into global markets.

Interviewers at OKX would prioritize candidates who demonstrate a proven track record in digital copywriting, particularly with experience in fintech or high-tech sectors, to ensure they can handle the complexity of crypto-related content. They will focus on assessing the candidate's ability to collaborate effectively in cross-functional teams, as highlighted in the job description, by evaluating responses to scenarios involving product managers and designers. Additionally, interviewers may test knowledge of user experience principles and data-driven decision-making through case studies or portfolio reviews, looking for evidence of how candidates simplify technical jargon and maintain brand consistency. Candidates should show adaptability in agile environments and strong attention to detail to match OKX's need for precise, engaging copy that drives user engagement.