Job Description
This position is responsible for managing and optimizing new media projects to enhance brand visibility and market presence. The role involves comprehensive planning, execution, and monitoring of content strategies across multiple platforms, with a focus on maintaining brand reputation and driving engagement. Key responsibilities include overseeing account operations, analyzing market trends, and coordinating with cross-functional teams to align promotional activities with business objectives.
Key Responsibilities
- Lead the development and management of new media project accounts, including content planning, operational execution, and ongoing maintenance to ensure consistent brand messaging and audience engagement.
- Identify and cultivate high-quality KOLs (Key Opinion Leaders), establish and sustain collaborative relationships with content channels, and gather industry-specific market intelligence to inform strategic decisions.
- Monitor real-time market dynamics and brand-related events, providing actionable data insights to support targeted promotional campaigns and improve campaign effectiveness.
- Conduct in-depth user research by analyzing audience behavior, collecting feedback through surveys and engagement metrics, and leveraging these insights to refine content strategies and optimize product positioning.
- Develop and implement data-driven strategies to enhance brand awareness, increase user attention, and amplify market influence through creative content and platform-specific tactics.
- Collaborate with marketing teams to align content operations with overall business goals, ensuring cohesive brand communication across digital channels.
- Continuously evaluate and improve content performance metrics, adjusting strategies based on audience response and industry developments to maximize ROI.
- Stay updated on emerging trends in digital marketing and new media platforms, incorporating innovative approaches to maintain a competitive edge in the market.
- Coordinate with internal stakeholders to ensure seamless integration of content strategies with product development and sales initiatives.
- Manage crisis communication and public opinion monitoring to safeguard brand reputation and address potential reputational risks promptly.
Job Requirements
- Proven experience in new media operations, content strategy, or digital marketing with a strong track record of improving brand metrics and audience engagement.
- Excellent analytical skills to interpret data, identify trends, and translate insights into actionable strategies for content optimization and market positioning.
- Strong understanding of KOL collaboration frameworks and platform-specific content best practices, including social media, influencer marketing, and online advertising.
- Proficiency in data analysis tools (e.g., Google Analytics, social media insights, CRM systems) to track campaign performance and user behavior patterns.
- Ability to develop and execute comprehensive content calendars, ensuring alignment with brand objectives and audience preferences across multiple channels.
- Excellent communication skills to collaborate with cross-functional teams, negotiate with content partners, and present findings to stakeholders effectively.
- Knowledge of SEO, SEM, and content optimization techniques to improve visibility and engagement on digital platforms.
- Strong organizational skills to manage multiple projects simultaneously, prioritize tasks, and meet deadlines while maintaining high-quality output.
- Ability to adapt strategies to evolving market conditions, audience demands, and platform algorithms to ensure sustained brand growth and relevance.
- Excellent problem-solving abilities to address challenges in content performance, audience engagement, or brand reputation management with innovative solutions.
