Job responsibilities: 1. Responsible for building new media project accounts, content planning, operation management, public opinion maintenance, and improving brand awareness, attention, and influence for the company; 2. Responsible for mining and accumulating high-quality KOLs, maintaining good cooperative relationships with channels, collecting industry and market dynamic information, paying attention to relevant market brand activities, and providing effective data support for promotion; 4. Explore user needs, collect user feedback, analyze user behavior, and continuously optimize content and adjust strategies based on their own products and industry conditions