Job Description
This role is responsible for creating and managing content across multiple platforms to support the company's marketing and communication strategies. The candidate will plan and execute product copy, event copy, and media advertising copy, ensuring alignment with brand identity and business objectives. They will also collaborate with cross-functional teams to develop comprehensive cooperation plans, addressing key challenges and opportunities in the market. Additionally, the individual will provide consistent copywriting support for digital channels such as WeChat official accounts, Weibo, Twitter, and We Media, while maintaining a high standard of quality and creativity. Continuous research into industry trends and consumer behavior is essential to identify competitive advantages and drive innovation in marketing solutions.
Key Responsibilities
- Develop and oversee content creation for product launches, promotional events, and advertising campaigns, ensuring consistency with brand voice and market positioning.
- Collaborate with internal teams to design strategic cooperation plans, including identifying key collaboration points, analyzing potential issues, and proposing actionable solutions.
- Provide copywriting support for social media platforms (e.g., WeChat, Weibo, Twitter), content marketing websites, and other digital channels, tailoring messages to different audiences and platforms.
- Conduct in-depth research on industry dynamics, market trends, and competitor activities to generate data-driven insights and innovative content strategies.
- Monitor and analyze consumer feedback and engagement metrics to refine content effectiveness and improve customer satisfaction.
- Stay updated on emerging trends in digital marketing and adapt content approaches to maintain the company's competitive edge in the industry.
Job Requirements
- Proven experience in copywriting, content strategy, or marketing communication, with a strong portfolio of creative and impactful written work.
- Excellent command of both Chinese and English, with the ability to write and edit content for diverse audiences and platforms.
- Strong analytical skills to interpret market data, consumer behavior, and industry reports, translating insights into actionable content plans.
- Ability to work independently or as part of a team, demonstrating initiative and collaboration in achieving marketing goals.
- Proficiency in digital marketing tools and platforms (e.g., social media management systems, analytics software) to streamline content creation and distribution.
- Knowledge of SEO best practices and content optimization techniques to enhance visibility and engagement across online channels.
- Attention to detail and strong organizational skills to manage multiple projects simultaneously and meet deadlines.
- Excellent communication skills to present ideas clearly and work effectively with stakeholders across departments.
