Job Description
This role focuses on expanding and managing domestic Key Opinion Leaders (KOLs) to drive customer acquisition and transaction growth for the platform. The ideal candidate will develop strategic partnerships, plan targeted campaigns, and optimize collaboration methods to enhance platform performance.
Key Responsibilities
- Expand domestic KOL network, establish partnerships, and continuously attract new customers to increase platform transaction volume
- Develop customized KOL themed activities tailored to regional user characteristics
- Maintain strong customer relationships, resolve partnership issues, and optimize collaboration strategies
- Research competitor rebate programs and promotional methods to inform business channel expansion strategies
- Analyze market trends and user feedback to refine KOL engagement approaches
- Coordinate with cross-functional teams to align KOL activities with overall marketing objectives
- Monitor and report on KOL campaign performance metrics and ROI
Job Requirements
- Bachelor's degree in Marketing, Business Administration or related field
- 2+ years experience in KOL management, influencer marketing or digital partnerships
- Strong understanding of social media platforms and digital marketing trends
- Excellent communication and relationship-building skills
- Proven ability to analyze data and derive actionable insights
- Creative thinker with strong problem-solving capabilities
- Ability to work in fast-paced environment and manage multiple projects
- Fluent in English and Mandarin (both written and spoken)
Preferred Qualifications
- Experience in e-commerce or digital platform marketing
- Existing network of KOL contacts in relevant industries
- Knowledge of performance marketing and conversion optimization
